Sugar. 5 Spice. And everything nice.
These were the chosen ingredients to make the perfect ABG.
Inspired by the whimsical nature of The Powerpuff Girls and Sailor Moon, we blended reality with the splashy visuals of anime and comic books (e.g., placing our cast on a rotating turntable and surrounding them with digital textures to simulate a transformation scene).
This music video was our attempt to reimagine the stereotype of ABGs. We've seen the partying, the fluttering false lashes, the henny bottles. But wanting to subvert viewers' expectations, we decided to pair ABGs with another popular trope -- the magical girl transformation seen in various anime. It was the perfect FUSION-HAA moment between two powerful cultural landmarks.